Friday, 14 October 2011

Corporate Blogging: Should it be formal ?

However, Blog writing is completely creative, atleast that’s what it is in my case. It has not only allowed me to express myself creatively, but it has increased my knowledge many fold. I have always been fond of discussing current events in social circles and Trak has allowed me to do that with hundreds of readers without being physically present with them.

That’s the reason why I decided to write this post – 10 REASONS WHY SHOULD YOU BLOG ?
1) Expressing Yourself
As mentioned earlier, blogging helps you to express freely, most of which is normally not possible physically. The expression could be your own or your response to others point of view or current events. I think this is the most important trait of blogging.
2) Blogging gives you exposure.
Blogs can give you tremendous exposure. As you build content on the blog, like minded people join in. Lot of people find your blog through search engines, looking for things of similar interest as yours, thus giving you quite a bit of exposure. Blogs being inherently Search Engine friendly help quite a bit.
blog on keyboard thumb 10 reasons why you should blog?3) Blogging gives you power
With exposure comes power. Especially, if your blog content is either controversial or popular. If you have build credibility over a period of time, people will be influenced by what you say and write. This gives you power and self gratification.
4) Blogging gives you knowledge
Yes, I have experienced it first hand. When you write a blog you will always be interested is what is happening around you and what are others writing. This process itself will give you information overload. And when you have information/ knowledge you are very confident !
5) Blogging improves your writing skills
When you start blogging you may or may not be too confident about your writing skills. However, if you blog consistently and frequently you are bound to improve your writing skills. I find myself asking this question a lot of times – Have I really written this :)
6) Blogging lets you connect with your employees and employers
Whether you are a CEO, a manager or just a employee, blogging lets you connect with your superiors, colleagues, or sub-ordinates. In many cases your blog becomes your effective way of communication. This helps you in getting your point across at your own convenience.
7) Blogging puts you in touch with Industry Leaders
Yes, this is the fact. The Industry leaders are always on watch out for what people are saying about them or about their companies. There have been many instances when these biggies have directly communicated with bloggers. I do not think any other medium is simple enough to put you in touch with them !
8) Blogging can earn you money
Blogging can make you decent money. Not every body earns in Lakhs like of , but blogging can give a nice stream of steady cash. Earning money takes a bit of time, but if you write regularly and monetize your blog sensibly, you can surely make decent sum.
9) Blogging lets you share knowledge
One of the reason why blogs have been so popular is the amount of knowledge sharing that takes place. Also, this knowledge gets so refined over period of so many iterations that many people now only refer to blogs to get information- it is also because they can ask questions and interact with the person who has knowledge- unlike a static website that gives you a lot of information, but does not answer to your questions.
10) Blogging can grow your business.
This is another important aspect of blogging. You can easily bring in lot of new business, because of the personalized communication you have through your blog. People trust individuals not businesses. Blog is also an excellent medium to get instant feedback on your products and services, thereby giving you continuous platform for improvement.
There are tens of other reasons why you should blog, but every person has got his own reason for blogging. My question to readers


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