Thursday, 22 September 2011

Woot: One Deal a Day Website

Woot: One Deal a Day Website

Let us today discuss about The History of Woot.com, One Deal a Day Website. Woot is a privately owned company and founded in 2004 by its founder Matt Rutledge (Founder & CEO).

Woot.com is the Internet Business having annual revenue of $ 164 Million. This site mainly sale electronics and household goods. Matt was the electronic wholesaller in the past and he founded this company after having a great idea in his mind.

Woot’s main website offers only one product a day at very large discounted price. I mean at wholesaller’s price. It’s not like Amazon.com where everything is loaded on the website. Woot just launch one product a day at discounted price.

Other Woot sites offer one original t-shirt per day, two selections of wine per week, one children's item per day, and one closeout deal per day in cooperation with Yahoo! Shopping.

Woot Business Model:

Woot's tagline is "One Day, One Deal". Generally, Woot offers one product per day until its stock of that item is sold out or the product is replaced at midnight Central Time with the next offering. If a product sells out during its run, the next item still does not appear until midnight, except during Woot-Offs. Products are never announced beforehand. This sales model means that Woot is unable to replace defective items and encourages customers to call the manufacturer if the item is defective. This now common One deal a day business model has been implemented by hundreds of web-based retailers since Woot's launch in 2004.
Customers may buy up to three of the day's item, although occasionally the site has limited product quantity to one per customer. Woot does not reveal sales figures unless the item sells out.
Woot is the amazing Business idea. Within 5 years of launch, Woot has increased its annual revenue up to a $ 160 Million mark. Right now the company has 140 employees.

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