Thursday, 22 September 2011

Facebook unveils a more visual approach to user pages

Facebook's F8 annual developer conference didn't open with any new company announcements but rather with Andy Samberg, a comedian on Saturday Night Live who often plays Mark Zuckerberg, Facebook's founder, on the show. After he spent several minutes poking fun at Facebook, the real Mark Zuckerberg appeared on stage.

Mr. Zuckerberg soon jumped into discussing new features on Facebook. He touted the growth of Facebook in recent years, noting that the company reached a milestone last week "when half a billion people used Facebook in a single day."

Mr. Zuckerberg said one of the problems with Facebook is the profile page. Over the years, he said, the profile page has become difficult to navigate, and it is hard to find older posts. To solve this problem, Facebook is releasing a product called Timeline. Mr. Zuckerberg said Timeline "has three pieces: all your stories, all your life and a new way to express who you are."

Timeline offers a highly visual view of a user's Facebook profile and organizes content into photos, events and apps, all based on a timeline view that stretches back to the beginning of a user's time on Facebook.

Timeline is designed to work on mobile devices too, offering a visually immersive stream. "It's the story of your life," Mr. Zuckerberg said.

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