Monday, 26 September 2011

Ratan Tata Jaguar



Ratan Tata Jaguar
Ratan Tata has acquired the Jaguar.
Ratan Tata says,
"I've never seen Jaguar and Tata Motors as a fit. Both companies are famous for what they do. Tata Motors builds revolutionary small cars such as the Nano, and Jaguar makes luxury cars. I'm keen to keep the two brands separate, but exploit the great number of synergies that exist in engineering and design. "I find the example of luxury hotels fits well when discussing brands. Take Ritz-Carlton Hotels: you can have a Ritz-Carlton hotel in one city that is owned by a large multinational company with varied business interests and you can have another one, in a different city, owned by a prince. They are a totally different type of owner, but the customer sees the same quality of service regardless. That's how it will be with Tata Motors and Jaguar."

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