Why Guest Blogging?

This is answer to your questions “what’s? Or why’s?” to guest blogging. Let’s start with brief of guest blogging…

Guest blogging is done by bloggers to expose a way to network with other people within the blogosphere by exchange of content, grow interaction with other’s blog readers, and increase traffic for your own blogs. In simple words, authorize way to catch other bloggers traffic to your blog without harming their interest.

Few industry experts like: Kristi Hines did a comparison between Guest Blogging and Article Marketing and found Guest Blogging on a better side than Article Marketing.

You can start with guest blogging by following this link but before taking a step ahead have a look on some benefits which make you more clear on way to come with clear goals .

Some benefits to Guest blogging:

• Exposes you to a new audience: Share your ideas to their audience and inspiring them by inviting. Make them aware with new ideas & specific topic.
• Share Links: Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. If you want traffic from other blogs, you will get links & links control the web.
• Get Branding: It will introduce you on the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry.
• Increase Traffic: The basic fundamental of guest blogging is to get traffic one has a website which gets traffic. It’s that important, and guest blogging provides it.
• Fill in a gap: From a long time if you can’t able to get new people on your site, invite other people to share on the blog in order to keep the frequency of posts up. By catching new people you fill the gap of new traffic.
• Get Subscribers: The readers of a blog are more important than anything else, if you can get in front of an audience on another site; it’s likely that they’re going to subscribe to your feed. Subscribers are the life and soul of a blog.
• Get Credit: When readers are used to reading posts written by a you , they sometimes assume that a guest post was written by you.

Guest blogging is a great situation for all parties involved. Blog owners win because they get excellent, free content for their site and bloggers win because they get more links and more subscribers on their blog.

Guest Blogging Guidelines:

Guest blog post submission process is extremely simple and as long as you follow these guidelines, almost guaranteed:

• Relevant Content – To maximize the benefits of your article, it has to be on one of the topics covered on the blog, to ensure good response. Simply look at the list of categories to decide what content should be submitted.
• Useful Information – People read blogs because they assume they are going to get useful information from them. Therefore, your writing style must not be trying too hard to sell itself.
• Unique and Exclusive Content – article has to be uniquely written and not published else after approval. Failure to follow this simple rule will get your article deleted from our database.
• Up to 3 Links per Article – You can take benefit of up to 3 links with desired anchor tags (obviously relevant) from your article and it could be from the body of article and Author details. You choose where to place the link, as long as you confirm to the rule.
• Only Relevant Product Reviews – Self or affiliate promotions will not be accepted be it your product or someone else’s. You can include a link to site where you do those type of promotions but not linked directly.
• Author Byline – You can include you image, real name or your “nickname”. I recommend that at least one of the links from your byline should lead to a page where readers can learn more about you.
• Formatting –Will reject any submissions that have un-formated text. Do cross check to make sure, formatting is correct.

Contact me to apply for guest blogging on this blog…

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How To Write A Good Blog

If you are thinking about starting to blog, I’m sure you are wondering how to write a good blog.  You don’t want to throw online just any old thing. Make a blog that you can be proud of.  If your friends and family come to it, make sure they would impressed!

So, how do you write a good blog?  Let’s talk about some of the key points.
Consistency

It is very important to post to your blog regularly and consistently.  In other words, don’t post five times one week and then skip a few weeks before posting again.  Your readers will not know when (or if) you’re going to post again, so they will probably just give up on it and go elsewhere.  Don’t let that happen.

Try to post at least once a week, a few times is better.  Put a form on your blog to allow people to sign up for email updates, so that they know when you write a new post.

Include Some of “You”

People find blogs interesting that show a little of who you are as a person.  Yes, your blog may be all about business, but people want to get to know the person behind the business.  Without getting too personal, share some details of your life (with discretion) with your readers.  It will help build trust as they get to know you and find out they relate to you in some way.

Use Pictures

Pictures add so much to a blog!  Try to include one image in every post you write.  You can either take the pictures yourself or get them online.  There are some free sites that will allow you to use their images with just a link back to the artist.  Others charge a small fee to buy and use the image.

Make sure the images are relevant to the post.  Don’t post pictures of your dog or kids when you are writing about internet marketing:-)

Where To Get All That Content

If a good blog means posting regularly, how do you come up with consistent quality content?  You have some options.

• Invite guest bloggers to write posts for your blog
• Hire someone to write the blog for you (not really recommended as they will not have your voice so your readers won’t get to know YOU.)
• PLR Content – buy some PLR and use it on your blog.  You can edit PLR and add to it your own stories and examples.  But it gives you a great starting point.  Online, you can find great internet marketing PLR, as well as health, pet, and various other niche PLR.

If you follow these simple suggestions, you will be able to write a good blog!

Are you ready to get started blogging, or get your current blog going stronger?  Grab some quality internet marketing PLR and keep your content fresh and updated.

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How to Create Great Blog Post Graphics – Tools

There has been a significant rise in no. of tool for enhancing blog post graphics which has result in few simple steps for bloggers to create their own custom images to personify their posts.

A Blog is a total package; even the brilliance of writing could easily be held back because of dull or irrelevant pictures or videos, design and formatting along with easiness of access to the posts. Even some of the average posts get away with an extraordinary video or amazing image that could lead to great success. Including, once you create a great image, in every probability, it could be utilized by some other person as well in return you could earn a link back to you.

Images are essential to establishing the theme of a post. Many of us, put all the efforts in finding the ideal free or paid stock photos. Any image chosen by us, must have some sort of creative input from us to charm prospective readers. E.g., if your blog post is on how to improve your writing – don’t use a stock photo of someone writing. If your post is all about holding effective meetings – don’t use a stock photo of smiling people in an office.

One doesn’t require to have the knowledge of Photoshop to make a few incredible alterations and customizations, particularly when there is every too available easily. Some of these great tools are mentioned here:

Pixlr

An online photo editor, Pixlr contains many basic features for adding special effects to images. One of its best features to play with is the Retro Effects.

It is quite similar to famous photography apps like Instagram. It brings unbelievable effects to give an image its unique look.

Jing

It is a go-to screenshot and screen cast software. It can be used for blog post graphics and for lot more things. It gives us the easiest ways to add something to an image. It sits idle as a tiny globe at the top of desktop screen until we require it; the same can also be described as a shortcut key.  It also include some of the basic editing options – such as adding text, arrows, highlights, lines.

Splashup

It is an online equivalent of Photoshop because of its features and simplicity of accessibility. It even has layer capabilities in case, if you’re into that sort of thing. It is the program which could be found easiest way to take an image and blur parts of it before republishing.

Lunapic

It includes some of the similar features in Splashup, however, what really sets it apart are some of the preset effects and add-ons, instead of typical editing features. If someone is looking to create animated GIFs from an image, Lunapic’s provides the best and easiest online tool.

Source: http://www.searchenginejournal.com/tools-to-create-perfect-blog-post-graphics-without-all-the-work/32593/

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Content Monetization Methods with How To

Content monetization is the method of earning money by writing content for various websites, such as: e-zines, blogs etc.

There are numerous ways to carry out this method. You can get paid by selling your content or by involving yourself in web-based writing opportunities. In the 1^st method, buyers of your content could be anybody from book publishers to record labels to artists. In the 2^nd method, you can take part in any of thousands of options existing all over the internet. Many of these possibilities come up by the use of Google AdSense, sale of consultancy or advertising for any local small business.

Knowing this technique is very important in order to develop your text as per your readers’ expectations. In attempt to grasp the attention of your readers, you’ll have to write the content considering the particular audience’s preferences in mind. It is vital, if you are writing with a cause in mind. You require to communicate the cause you have in mind.

Likewise, if you are writing for a tabloid or magazine, you have to write articles or features in a certain way that instantly get the reader’s attention. You get paid through writing compelling piece that editors of the tabloid or magazine want to pay you for. Furthermore, you require making it an amazing article for those who desire to promote in your tabloid, so that it can earn from business relations, readers and advertisers.

In case of advertising, you need to devise the content in relation to the related market – you have to make prospective consumers of your products or services know about the qualities of your product. Your purpose is to induce them about the superiority of your product or services and purchase them.

You could also sell your business ideas, for which you have to spotlight your content on the ideas. It enables the customers to see your ideas again and again and get familiarized to them. In case, you own a website, you can enhance your income from your website by advertising with the help of e-marketing tricks and tools such as Google’s AdSense, paid posts and link insertion.

You may argue that why would you require every bit of this information since you write your content as part of your hobby. However, why not get paid from your hobby? Wouldn’t it be great if your hobby and income joined hands? If you want to enhance your blogging income, you can use link addition as a simple tool for content monetization of your blog. All you require to do is to put in some java script code in your site and it monetizes your site automatically. The affiliate program will use words and phrases from your blog and employ them to link it to relevant advertisers.

I’ll be the happiest person if you start earning online after reading this article. All the best everyone!

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What is the Blogging scenario in India ?

Blogging is definitely catching up in India. It surely is not close compared to US and UK, however, if you compare it with what it was a year back- it has grown in at least couple of multiples. Every 5th or sixth blog I come across is run by an Indian.
Following are the top 5 observations about Indian people blogging, they are from my experiences alone, so other may not agree to it:
1) more than 90% of Indian bloggers are quite young- late twenties or early thirties.

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Now your blogs content generation can be outsourced.

One of the unanimous message that pro-bloggers give to upcoming bloggers is to have their own individuality in writing. I hear them saying all the time that don’t try to be someone else. Be yourself !
and I agree…
and then I come across the news that now you can outsource your blogging content. The whole point of blogging is being personal and distinctive, and I suppose 99% o

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5 Innovations that will change our lives in next 5 years !

The world is changing so fast ! Compare your lives 5 years ago and today. You will atleast find 10 innovations that has changed your life. Look at blogging itself, Just 4 years back no one knew what blogging was and now probably most time spent on the internet is by way of blogging, we currently have more than 75 million blogs and we are adding roughly 200,000 blogs daily.
Now that is a whole lot !
I have been trying to come up with a list of innovations in immediate future (next 4-5 years) that will change the way we work, play and live. These are the inputs of some 150,000 people from 104 countries who took part in “InnovationJam,” a recent online brainstorming session…
So, here are the “next five in five”:

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Shortage of bloggers in India – Are Indians Blogging shy ?

I had bumped across this article in Foreign policy that mentioned the scarcity of bloggers India. I was really perplexed on reading that ! There are only 1.2 million bloggers in India, out of total 42 million Internet users. That means only 5 bloggers in 200 Internet users. That is shame, especially because the current generation of Indians do no leave any corners unturned when it comes to voicing their opinion. You can witness this by looking at sometimes aggressive and sometimes colorful comments by Indians on many blogs.

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Top 50 Web1.0 Web-Sites of India

We are moving into Web2.0 world. However, the list compiled below are the sites that till now are / were the most accessed sites on the net in India. They did not have social networking built into them, neither were they viral. They did not have shiny interfaces nor were they very user friendly. Many top Web1.0 sites have only adopted RSS very recently.
But now these sites are falling behind. If you browse the list, you will see very few of these sites are adopting Web2.0 culture. The one’s who are not are lagging behind.
Fortunately, India’s top portals are making a move to web2.0 culture with sites like Rediff getting into social networking in a big Way.

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Corporate Blogging: Should it be formal ?

However, Blog writing is completely creative, atleast that’s what it is in my case. It has not only allowed me to express myself creatively, but it has increased my knowledge many fold. I have always been fond of discussing current events in social circles and Trak has allowed me to do that with hundreds of readers without being physically present with them.

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Start Blogging and earn Rs. 10,000 every week.

Blogging is still in its infancy in India. According some of the recent surveys, very few percentage of Indians actually blog. I had written a couple of posts earlier on this blog regarding shortage of bloggers in India and perspective of a common man on blogging in India.
Now to promote quality blogging and to increase its popularity among Indians, popular Indian portal Sulekha has announced a new initiative in alliance with Penguin books where they are

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6 important tips for Corporate Bloggers

As you may know I am an ardent advocate of corporate blogging. As much as a Corporate blog program can work as a great marketing and image building tool, it can work exactly opposite if you do not give enough importance to certain aspects that I will put forth here.

Number of Corporate blogs

But before going there, Do you know what is the number of corporate bloggers in India ? I would say less than 1% of Indian companies have blogs that are public.

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Are Bloggers powerful sneezers ?

Yes, Bloggers are powerful sneezers, no doubt !
Suhail Farooqui of Mouthshut uses this analogy in an article appeared on AgencyFAQ. Here is a short excerpt from it.

He mentions that of bloggers are ?powerful sneezers?, as anything they post on the web passes on like ?viral fever?. ?They go online and start sneezing, and everyone catches it,? joked Farooqui. This is particularly alarming in the case of negative reviews. ?Google makes the dirt easy to find,? he quipped.
The web also allows for a unique phenomenon: Anyone can be a publisher in five minutes. ?UGC is breaking the walls between a publisher and the public,? Farooqui said. ?Compare this to the age of mass media monopoly, where things were controlled by editors.?

What Suhail mentions is exactly the scenario currently. I have earlier given example on power of blogging and how the new media (blogging and social networking) is taking everyone by storm. The internet is not same anymore.
Anything and everything is analyzed, scrutinized and torn apart. The quality stuff gets overwhelming recognition, whereas an average product gets buried for ever.
Internet users are expressing themselves in a way they have never done before, thanks to blogging and social networking. I am excited at the very thought of how this phenomenon is changing the our lives for good.
Take this example Silky Kumar Video (Actually a prelude to long run ad campaign for AXE Deo). Here a blogger figured out something that he was not supposed to and it spread like fire. This may have cost the agency involved quite a bit.
Like I have mentioned innumerable times before, Blogging is going to be bigger form of communication than what email is today.
Bloggers are having significant influence on the future of start-ups. They have the power to make or break them.
Love them or hate them- you surely cannot ignore them !

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Online Videos + Blogging : The winds of change?

Online Videos are getting bigger and better. According to a recent report released by ComScore, US viewers watched an average of 3 hours of online videos in July. It is estimated to grow at even faster rate in coming years.
Although, India is far behind in online video consumption due to extremely low broadband penetration, but as with everything, it is changing. Telecom department in India is aggressively pushing the broadband in Indian households.
Here is a quick look at ComScore figures.

Although, I have my reservations on growth of paid video sites, I have no doubt that socially driven free videos like Youtube, Veoh and Metacafe are going to take the lions share of our time on Internet in coming years.
Why do I say that?
Imagine this, you are in a new place and want to visit a restaurant, you go on the internet and check out the video of that restaurant to see the ambience, setting, seating arrangements etc. You are traveling out of country and living in an unknown city and hotel. You go on the net and check out the videos of various places in that unknown city and see the video of hotel and rooms you will be staying to ensure that it is upto your expectation.
This concept has been quite old, however, it is starting to get feasible only in recent times. Companies like Geobeats and Trivop have travel, city and hotel video guides. It is literally like you visit the place before you make the decision to actually move there.
This same concept can be applied to real estate buying, Candidates video resumes and hundreds of such other areas.
Some skeptics may say that videos may hide negatives and show only positives. This may defeat the whole purpose. However, in this age of blogging and social journalism nothing remains hidden.
Blogging is even bigger than online videos. Total number of online blogs are close to 100 million. That number is bigger that even the total number of websites on the internet. I have mentioned this several times earlier on my blog, but in future, Blogging will be as important as email is today to us.
Blogging and Online videos together form a lethal informative force.

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Business and Personal Blogging: How are they different?

Blogging and Social Networking are currently the buzzwords on Indian Internet scene. They are no more limited to individuals. Small and large businesses alike are understanding the power and importance of these trends. They have now become an integral part of business strategies.
So what are the fundamental differences between a personal blog and a business or corporate blog?
Although they use the same technology, they are completely different in their focus, reasoning, style and presentation.
Blogging phenomenon started with individuals, who kind of maintained their Internet diary and made them public. Slowly, people started voicing their
opinions and expressing themselves freely, which was a hit amongst Internet

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Is Amitabh the highest paid blogger in the world?

Just came across this news – Amitabh Bachchan is being paid Rs. 100 crore for writing on his blog – that is nearly 25 million dollars ! Now thats a HUGE sum to be paid to write a few paragraphs daily, even if it is from an iconic figure like Amitabh Bachchan.
I have been an ardent admirer of Amitabh not only for his acting skills, but more so in the way he has conducted himself off-screen through-out his illustrious career. It is tough being in public eye constantly for more than 35 years and he has handled the media glare exceptionally well. Never has he stirred up controversy, always keeping mum and never really criticizing or putting down his fellow actors. However, since he has started blogging, things seem to have taken a total U turn. Nearly every post he has written have been controversial and widely covered by Indian media.
I have read some of his posts and I can’t believe that Amitabh can write this controversial stuff. Take an example of this post where he compares the TV ratings of KBC show hosted by him with others like Panchvi Paas and KBC hosted by Shahrukh Khan.
Does Amitabh need do all this to stamp his supremacy?
Having said this I am not sure if this “100 crore payment” is true or just a rumor, but if it is true, he sure has to write controversial stuff to give Bigadda maximum mileage for the buck they have paid.
What say?

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The new mantra of PR: Marketing through blogging and Social Networking

Indian blogging scene has grown quite a bit over last 12 to 18 months. Last year in May when I started blogging, there were hardly any blogs that one could name which were even remotely popular, other than Labnol and couple of others. However, over last year or so Indian blogging scene has grown and now we have number of blogs that command decent traffic.
I see exponential growth in Indian bloggers in coming months  , thanks to Aamir, Amitabh and host of other celebrities (latest being Salman Khan ) embracing blogging quite seriously. Yes, it is may be money making source for some, but these celebrities are bringing “blogging” into Mainstream media. Not a single day passes by without some or the other blog content being quoted in our national dailies.
With blogging becoming popular, most PR agencies are looking at bloggers as a serious marketing avenue. During early days of my blogging I used to get standard PR material mailed frequently, most of which could be termed as spam mails, as little consideration was given to who the blogger was, what subject does he write about and so on.
However, times have changed, now PR agencies ensure that the mails are not only personalized, but also provide tailor made content that would add value to its readers, sometimes going to an extent offering incentives to the readers of the blog. A win-win situation for blogger as well as the PR agency.
One of the very recent example of this is the Proto.in. This event is happening on July 18-19th in Delhi. Folks behind proto.in event have mailed probably 15 -20 bloggers who write about startups and offered their readers few passes (priced at Rs. 500 each). In last couple of weeks, I have seen atleast 10 different Indian bloggers announcing contest for their readers to win these passes through some kind of contest. Not only does proto.in get coverage with their targeted audience, even the blogger is happy as he is able to offer some good stuff his readers.
Proto.in guys have been kind enough to offer 5 free passes for Trak.in readers. I will shortly announce how Trak.in readers can avail those passes, so stay tuned !
Like blogging, even social networking also has grown tremendously. Just to give you and idea, head straight to your nearest cybercafe and have a glimpse of what other people are doing. You will see majority of them either on Orkut, Facebook or some other Indian social networking site happily scraping and leaving messages.
And this is the reason why even Shobhaa De is promoting her book on Facebook. Infact her site shobhaade.in directly points to her facebook profile. Rajiv Dingra has cited couple of other examples on how authors are taking social media route to promote their books.
Another interesting thing I have noted is the importance that Google gives to blogs in its search engine. Try any keyword search and you will see that out of top 10 majority of the top results go to blogs. Another reason why blogs are increasingly becoming important to PR agencies to market their client’s product/services.
If you have not embraced blogging or social networking, I suggest you jump into it NOW !
It would be interesting to know readers’ views on this.

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Email is still the most popular way of sharing articles from a blog / website.

While carrying out routine admin tasks of my blog today I came across some very interesting statistics that I thought of sharing with my readers.
Nearly a month back I installed a plugin called ishare that helps readers to share articles published on trak.in blog. Now-a-days, having social bookmarking buttons on your blog is commonplace. It helps to bring in traffic to your blog. ishare is a neat plugin that not only allows you to share the articles through social bookmarking sites but also allows you to email the post, convert it to pdf or word document and even print it.
When I installed this plugin, I thought more than 3/4th of users will use it for sharing articles on social bookmarking sites. But I was wrong !
The traditional way of sharing articles via Email still rules !
Here is the snapshot of how readers have shared articles using button.

Out of total 244 times, readers shared articles 86 times via email, 73 times via social bookmarks. 71 users saved it to either PDF or word document and 14 of them sent the articles directly to printer.

Here is the breakup of how users shared it via Social Bookmarking sites. Here too, I was wrong. I had thought Digg or stumbleupon would be at top. But the top social bookmarking site was Facebook, followed by Google, Delicious and Yahoo. Interesting !

One conclusion that I can draw is that these stats will be different for different blogs/sites. Sites like Digg and Stumbleupon are popular with Tech blogs / sites as the users are more tech savvy.
I would be interested in knowing the experience of other blog owners.

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Bloggers do not trash your company, either you already are trash or you are doing it yourself!

I read this really disturbing news. Companies are employing agencies to clean-up negative feedback online. Their target is “crazy blogs”. The definition of crazy is at best undefined. Who will be defining crazy? If I narrate my experiences about some product or service which I bought or experienced and if that helps someone to make a better decision, what’s wrong with that.
This is a direct stab at our democracy and freedom of speech. India is more becoming like China. A police state. Through official and sometimes not so official channels, India slowly but surely is becoming a police state. Yesterday was the ban on smoking in public places where the definition of public place is debatable.
Now this is underground Internet Mafia Style Company !
Companies who are offering these services are eBrandz, Communicate2, Value Pitch, and Id8lab.
Their main targets are the websites like mouthshut, complaintboard and customercomplaint.
Other blogs and bloggers are next in line. Their strategy is to either pull the ‘problem’ site down or produce more content to confuse the search engines and the pull the problem site’s ranking down. Wow. I think these companies should be commended for creating a disruptive business model. This they would be doing for a charge. Imagine if this strategy should be employed by the angry bloggers whose site would otherwise enjoy a good Google page rank. That would just be the start of a vicious circle.
Companies are spending crores to clean up the ‘negativity’ on the web. It is already a 200 crore industry. This really amazes me. Why not spend the same amount in taking the feedback seriously and work on it. Why not invest in training your personnel and ask them to smile at the customer.
This tirade is not because I am a blogger. But because the premise of the argument that bloggers are trashing a company’s reputation is just stupid. Funny thing is based on the feedback (or negative feedback), the companies are not considering about improving their products. Instead they chose to play cops online.
Now, let me narrate a personal experience. I have subscribed to Reliance Broadband back in 2006 and paid 500/- via cheque in favour of Reliance. The cheque was duly submitted and the amount was deducted. It’s almost 2 years and I am still waiting for Reliance Broadband connection. Should this experience help you or should I just keep my fingers shut? Would this qualify as negative feedback and am I a crazy blogger? This is at best Indian consumer sharing his/her experience so that other Indians can benefit from it before putting their hard earned money on any particular service and only to find that its crap. Have a look at some of the comments that have come on one of our posts earlier by fed-up Reliance Big TV customers.
I can understand this if the reason was genuine. If someone was purposefully vilifying your company’s reputation, please go ahead and do this. If you were targeting the whole web to resurrect your image then it would be like downloading the Internet. Only difference is Google became a company by starting with a crazy idea of downloading the Internet and your company will become just another company hidden deep inside the google’s page ranks.
I wish I were living in China. At least I don’t have to worry about blogging and expressing my opinion and just enjoy the excellent progress and keep my mouth shut.
Is expressing honest opinions about bad services crime or what? What do you think?

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Are bloggers entrepreneurs?

Dictionary.com has this definition for entrepreneur : a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.
I think business is something which produces something and in return generates some money. Blogging fits that. Post is the product and the advertising money is the revenue.
Now, for us to separate out what we are talking about, let us restrict our discussion to bloggers who has registered a domain, and paid money for hosting. This would obviously eliminate the WordPress and blogger blogs. Because there is no money input element.
Since the blogger has put in an initial amount of money in terms of domain registration and hosting he or she should be qualified as entrepreneur. Now he will be investing his time in reading and researching the relevant material to post on the blog. He will also invest time in search engine optimization to drive traffic and wait for the advertising money to trickle in.
There is an input, process and the output.
Input: Time and money
Process: Reading, researching, re-reading, writing, re-writing, proof reading and commenting.
Output: brand recognition and money (if lucky)
With this whole process my question to you is Is blogger an entrepreneur?
There is also a lurking feeling that they might not be as entrepreneurial like a person who has started up. That feeling comes from the fact that bloggers do not take any risk (like me) to become a full-fledged blogger or take blogging as a career. The only risk they take is the money invested in.
Am I missing something here?
PS : I know there is something called blogtrepreneur but how many of you believe in that?
PPS : The heavy use of He is only understandable. If you are a she then forgive this he. And please don’t say that I am not inclusive because that’s not what inclusiveness means.

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